Jun 12, 2018
Brandale Randolph is a social activist and entrepreneur who is
working to alleviate the cycle of poverty through business. He runs
the 1854 Cycling Company, a company that employs those who are most
at risk of living in poverty – specifically, mothers with criminal
records. He also runs Project Poverty, a non-profit aimed at
reducing poverty. Brandale discusses the power of business to
give back to society and break the cycle of poverty.
- Brandale tells the story of his trajectory from hedge fund
broker to social activist, and how he found purpose through social
organizing against poverty.
- The 1854 Cycling Company is named after the first meeting of
the Anti-Slavery Society on July 4th, 1854. Brandale locates the
inspiration for his business in this history of social activism,
and the purpose of supporting women leaving prison.
- For women leaving prison, the re-offending rate is lower than
men, but their poverty rate is much higher. Brandale asks: are they
really free if they are living in such poverty? Who is going to
stand up for these women in the way people stood up for enslaved
African Americans? The 1854 Cycling Company is a small piece of
- Kevin and Brandale discuss the challenges that The 1854
Cycling Company has faced due to stigma against formerly
incarcerated people, and the importance of preserving the humanity
and futures of these women and their children.
- Can a for-profit business operate in a way that makes even
more impact than a non-profit? Brandale says yes – businesses
actually have more ability to create meaningful impact.
- What does effective leadership look like? Brandale says that
effective leadership allows people to do what they do best, and
supports them through this process.
- You can support The 1854 Cycling Company by visiting their
website, Facebook, or Instagram!
Visit the Purpose
Profiles website for access to all of Kevin’s interviews with
purpose-driven leaders worldwide.
If you or someone you know is interested in bringing the
benefits of positive social impact to your enterprise, let us know!
Email Kevin at firstname.lastname@example.org.
An Extraordinary Experiment
Thank-you for listening to this episode of the Higher Purpose
Podcast. Remember, if you ever think that your work could be less
ordinary, there’s not much between you and something extraordinary.
Just 13 weeks, and a bold experiment. Find out more about the
Extraordinary Experiment here!