Jun 26, 2018
Just over 10 years ago, Bo Burlingham wrote Small Giants - a book about
“companies that choose to be great, instead of big.” Now Small
Giants is a movement, a community, and an annual
Forbes list. Kevin talks to Bo about the rise of
entrepreneurship, his personal journey, and the role of purpose in
doing business differently, and succeeding.
- There was a time not that long ago when “entrepreneur” was an
insult. Bruce tells his story, from becoming a magazine writer, to
being one of the first journalists to focus on entrepreneurship
before it was a respected business path.
- Small Giants was inspired by Zingerman’s, a company you may
recognize from a
previous episode. When Zingerman’s was a young up-and-comer,
they had the opportunity to franchise, but found a new and
different way to grow – by launching a series of totally unique and
- Bo began wondering if there were other companies that had made
similar choices – to focus, not on becoming as big as possible as
fast as possible, but on something more important. This was the
question behind Small Giants, and Bo’s decades of research in small
business journalism helped him discover some shining examples of
just this kind of business.
- The first key feature of successful, purposeful business is
creating a deep link to the community you’re in. Bo shares the
other 5 qualities that he identified in entrepreneurial leaders who
achieved real success while also pursuing goals beyond the profit
- Catch up with Bo through his website, or check out another
movement inspired by a different book he wrote, The Great Game of Business.
- If you or someone you know is interested in bringing the
benefits of Small Giants’ secrets to your enterprise, let us know!
Email Kevin at firstname.lastname@example.org.
An Extraordinary Experiment
Thank-you for listening to this episode of the Higher Purpose
Podcast. Remember, if you ever think that your work could be less
ordinary, there’s not much between you and something extraordinary.
Just 13 weeks, and a bold experiment. Find out more about the
Extraordinary Experiment here!